The Dignani’s is an Argentine brand founded in 2014 by the sisters Zule Dignani, Clothing Designer (UBA) and Sol Dignani, Publicist (FAECC).
His brand, where both professions, design and communication, merge, was created with the aim of having a space to exploit his creativity by designing his own prints and then applying them to different functional products for day to day.
Zule is a clothing designer, she is the one who designs all the prints, which are later applied to all the brand’s products.
Sol is a publicist, she is in charge of communication and marketing.
Together they created a whole printed universe, a different, unique and original brand, encouraging themselves to focus on the design of their own prints and full print, when it was not yet common to see ventures that focused on this in their country. In this way they managed to break into the local market, with a colorful, happy and creative brand.
Its scarves, the brand’s main product, have reached the Anthropologie store in the United States. Where the chosen prints are sold not only on their website, but also in the 25 most important stores that they have around the entire USA.